The 17 Secrets of Writing Powerful Copy!

“Copy is the Oxygen that makes all your Marketing work!”
-Marketing Superstar Joe Polish-

Number 8 & 9 are Here!

No. 8 -Building Massive Value-
Massive is the Keyword.

Show them, Tell them and Teach them why you or your product is the valuable option.
“Higher value is perceived with higher price”

No 9 – Pre-Answer the Main Objection

Address the objection in the copy of the presentation.
Get the barriers out of the way early
Re-frame and explain why your product or service will lead to a better result.

Thank you for checking back each week and be sure to comment.

Tony

PS –
Are you a public speaker or
just want to polish up on your delivery?
Eric Lofholm is teaching a FREE one day course on April 19 here in San Diego.
I will be there and look forward to meeting you there.

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