Announcing:

Writing Powerful Copy To Grow Your Business!

Today is an exciting day, and one I hope you find extremely beneficial.
I will be sharing some “Golden Nuggets” on the important subject of Copy Writing over the next several weeks.

The 17 Secrets of Writing Powerful Copy begins NOW!

What do I mean by Copy Writing?
The base of All Marketing is Copy-Writing,
and Copy Writing is a learnable skill.

1. The first step is a Great Headline (Title)
This can include a Sub Headline and/or Title.
In an email – this will be the Subject Line.

The Headline is the Hook. It must pop and Get their attention Fast.
70 to 80% of your ad’s effectiveness involves the Headline.
Here are 6 of the 16 most persuasive words in advertising according to David Ogilvy:
Suddenly, Now, Announcing, Introducing, Improvement and Amazing.

The headline is: The Ad for the Ad.
a) Sends a message to the target audience
b) States and immediate benefit
c) Must be specific
d) Be controversial

Headline formats: News, Testimonials and Question/Warning
Practice makes perfect so practice writing some headlines for your product or service and bounce them off others before you commit them to print.

Please comment below, especially for those Ah-Ha moments.

Have a great week and Good Selling,

Tony