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The Roofing Hub Marketing Tip of the Week (Copy): 3/25/13
The 17 Secrets of Writing Powerful Copy!
We started with an attention grabbing Headline No. 1
No. 2 & 3 – Next we need to offer a Pain/Pleasure Solution, and/or Use a Problem/Solution Opening.
IE: Do you know someone who hired a roofer and ended up with a bigger mess than the small leak dripping into their livingroom? We’ve fixed leaks and re-roofed for most of your neighbors.
Call us at (555) 235-1234 and we can teach you the five simple steps for locating and solving the most common roof leak problems while we are preparing your free estimate.
This technique will convey trust and credibility. You can include qualifications, education and even include your story. It’s called, credentialing yourself. This one idea can be a game changer for your business.
Have a great week!
Tony
PS – My professional sales coach and trainer, Eric Lofholm, is teaching a course on Sales Mastery in Orange County, CA.
May 16th
Learn more here: http://saleschampion.com/go.html?p=onetonyc&w=SalesMasteryOC
PSS – Eric Lofholm will be in San Diego and Northern California at other dates during this tour.
Comment on facebook and I will share the free links for those seminars too!