The 17 Secrets of Writing Powerful Copy!

“Copy is the Oxygen that makes all your Marketing work!”
-Marketing Superstar Joe Polish- 

Secrets No 4 and 5
4. Use Stories in Your Copy – Stories bring up emotion, have heart and make copy more interesting.

5. Transform Product Features into Benefits – 
Re-frame all the features into: 
“What’s in it for me,” for the target client.
Spell it out for them.

Helpful hint: 
For every feature answer the simple question – 
What’s So Great About That? You have your benefit!

PS – 
Do you want to become an public speaker or just polish up on your delivery?

Eric Lofholm is teaching a Free one day course on April 19 here in San Diego.

I will be there and would love to meet you there.
Free Professional Sales Seminar SD