The 17 Secrets of Writing Powerful Copy!

“Copy is the Oxygen that makes all your Marketing work!”
-Marketing Superstar Joe Polish-

Numbers 10 & 11.
These two may contain the one idea that brings you a breakthrough!

No. 10 – Give them the “Reason Why”

What’s your reason for running the special or offer?
IE – “Passing on the discount from our suppliers saving you X dollars vs our competitors best deal.”
End of the year Overstock, Introductory offer, Buy one get one free.

No 11 – Limitation creates Scarcity.

My sales coach, Eric Lofholm has a mantra in his teaching, “Human beings respond in predictable ways.”

Scarcity creates the motivation that helps your prospect to pull the trigger and buy….Today.
IE – “30 days only”,”For the first 10 buyers I have a one time bonus”,”Doors close at….”,”$25 Starbucks gift card for the first 10 callers to request a Free estimate.”

Thank you for checking back each week and be sure to comment.

Tony

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