The 17 Secrets of Writing Powerful Copy!

“Copy is the Oxygen that makes all your Marketing work!”
-Marketing Superstar Joe Polish-

OK, Secrets 12 & 13 are This week’s Golden Nuggets to help your business.

No. 12 – Value Pricing
Offer a great deal in your copy and present it as a limited time offer.
IE: $10,000 value and today only $995
$1000 added free service to your bid only $197.

No. 13 – Bonuses
Increase the value of your offer by offering a bonus.
Think in combinations and offer both value pricing AND a bonus.
This increases conversions massively.

Two types of bonuses:
1. Soft bonus – certificate for discount or free product at a later purchase. (Future Products or transaction)
2. Hard bonus – Money off or free extra product now with a commitment.
Both can add enough value to help your prospect pull the trigger and buy from you.

Tip: Bonuses are a great way to offer something extra when you ask for referrals.

A couple weeks to go and we will be wrapping up our training on Copy writing. Stay in the conversation and please comment so others can hear your best takeaway from this information.

Have a Great Week,

Tony

PS –  Do you want to become a Sales Superstar?

Eric Lofholm is teaching a FREE one day course on Sales Mastery May 14 here in San Diego,
and May 16 up in Orange county, CA.
Click the link for your preferred venue!
I will be there and would enjoy networking with you at the event.

Join us and learn from a Master Sales Trainer.
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