The 17 Secrets of Writing Powerful Copy!

“Copy is the Oxygen that makes all your Marketing work!”
-Joe Polish-

Time to recap the first 13 Secrets to Writing Powerful Copy:

1. A Great Headline is your hook.
2. Provide a “Pleasure/Pain Solution in your opening…Or
3. Provide “Problem/ Solution Opening.
4. Use Stories in Your Copy (Emotion)
5. Re-frame all Features into Benefits.
6. Use Emotional Appeals, (Profit, Pride, Pleasure, Pain or Fear)
7. Specificity Sells. Vague Generality confuses, and the confused don’t buy!
8. Build Massive Value. (Show, Tell or Teach Them)
9. Pre-Answer the Main Objections.
10. Tell Them the Reason Why. (What’s Your Reason For The Deal?)
11. Limitation Creates Scarcity. (Next 10 callers, Only 30 days)
12. Value Pricing (The value is $10,000, today only $997)
13. Bonuses Sell. (Buyers take action to get bonuses. Stack the bonuses to motivate more action by your buyers)

You can review more details in the original posts on my Facebook timeline  or earlier blog posts.

Thank you for staying in the conversation,

Tony

PS – Do you want to become a Sales Superstar?
          Eric Lofholm is teaching a FREE one day workshop May 14 here in San Diego.
          I will be there and would enjoy networking with you at the event.

Join us and learn from a Master Sales Trainer.
Click below for more information
Eric Lofholm Free Seminar SD