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The Roofing Hub Marketing Tip of the Week (Copy): 5/6/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Joe Polish- Time to recap the first 13 Secrets to Writing Powerful Copy: 1. A Great Headline is your hook. 2. Provide a “Pleasure/Pain Solution in your opening…Or 3. Provide “Problem/ Solution Opening. 4. Use Stories in Your […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/29/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- OK, Secrets 12 & 13 are This week’s Golden Nuggets to help your business. No. 12 – Value Pricing Offer a great deal in your copy and present it as a limited time offer. […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/22/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- Numbers 10 & 11. These two may contain the one idea that brings you a breakthrough! No. 10 – Give them the “Reason Why” What’s your reason for running the special or offer? IE […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/15/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- Number 8 & 9 are Here! No. 8 -Building Massive Value- Massive is the Keyword. Show them, Tell them and Teach them why you or your product is the valuable option. “Higher value is […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/8/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- OK, Secrets 6 & 7 are up! No 6. Use Emotional Appeals in your copy. Emotional Appeals are: Profit, Pride, Pleasure, Desire for Approval, Pain or the most powerful appeal, “Fear.” Make a list […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/01/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- Secrets No 4 and 5 4. Use Stories in Your Copy – Stories bring up emotion, have heart and make copy more interesting. 5. Transform Product Features into Benefits – Re-frame all the […]
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