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The Roofing Hub Marketing Tip of the Week (Copy): 4/22/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- Numbers 10 & 11. These two may contain the one idea that brings you a breakthrough! No. 10 – Give them the “Reason Why” What’s your reason for running the special or offer? IE […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/15/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- Number 8 & 9 are Here! No. 8 -Building Massive Value- Massive is the Keyword. Show them, Tell them and Teach them why you or your product is the valuable option. “Higher value is […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/8/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- OK, Secrets 6 & 7 are up! No 6. Use Emotional Appeals in your copy. Emotional Appeals are: Profit, Pride, Pleasure, Desire for Approval, Pain or the most powerful appeal, “Fear.” Make a list […]
The Roofing Hub Marketing Tip of the Week (Copy): 4/01/2013
The 17 Secrets of Writing Powerful Copy! “Copy is the Oxygen that makes all your Marketing work!” -Marketing Superstar Joe Polish- Secrets No 4 and 5 4. Use Stories in Your Copy – Stories bring up emotion, have heart and make copy more interesting. 5. Transform Product Features into Benefits – Re-frame all the […]
The Roofing Hub Marketing Tip of the Week (Copy): 3/25/13
The 17 Secrets of Writing Powerful Copy! We started with an attention grabbing Headline No. 1 No. 2 & 3 – Next we need to offer a Pain/Pleasure Solution, and/or Use a Problem/Solution Opening. IE: Do you know someone who hired a roofer and ended up with a bigger mess than the small leak dripping […]
The Roofing Hub Marketing Tip of the Week (Copy): 3/18/2013
Announcing: Writing Powerful Copy To Grow Your Business! Today is an exciting day, and one I hope you find extremely beneficial. I will be sharing some “Golden Nuggets” on the important subject of Copy Writing over the next several weeks. The 17 Secrets of Writing Powerful Copy begins NOW! What do I mean by Copy […]
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